Why Do Professionals Need More Than One Headshot?

Woman in orange top and black blazer sitting with black hair in a sleek bun, with hand on her chin, smiling.

Why Do Professionals Need More Than One Headshot?

Most professionals know that they need a professional photo, also known as a headshot. However why do professionals need more one headshot photo?

We are not one dimensional. In today’s digital world our digital persona is much larger than our physical one, most people will see our images before we ever talk to them in person. It’s important that they see not only our business side, but also our personable side.
It’s important that those corporate professional photos reflect not only how we look but also our values and the value that we provide for our audience. The more dimensions of yourself you show to your audience, the more they get to know you, and your connection grows.
One important way to gain a client’s trust and amplify our reputation is through professional headshots/portraits.

Woman with black hair in a slick bun. She is looking at the camera smiling, wearing an orange dress and a black blazer, with her arms on her hips. — Invokes a notion of openness to working together and accomplishing a collaborative goal.

Woman with black hair in a slick bun. She is looking at the camera smiling, wearing an orange dress and a black blazer, with her arms in a power pose. — Invokes confidence and professionalism, as well as ability to be a decisive leader.

Where to use a professional headshot?

1. LinkedIn: It’s important to have an updated professional portrait, different from that on your website, on other social media. Typically social media profile photos are slightly more relaxed and show a bit more of your personality.

2. Website: Having a professional photo on your company website is a great way to show your potential clients that you are professional and approachable.

3. Email/Zoom Signature: Your email/zoom signature should include a professional headshot of you. In the current age of digital communications it’s important to stand out from the crowd and be recognizable and memorable.

Your professional headshot can help

1. When creating promotional materials, use your own images to connect with your audience in a unique way that supports your business.

2. Create an experience to help your clients get to know you better. It is recognized that a person needs to see a brand 20 times to feel like they know it and trust it. If people are seeing the same image over and over again they are not learning much new information about you and may not trust the brand or grow bored.

Looking to book corporate headshots in Calgary? Click here.

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